jimdalling.com

Check out the latest promo tool for Loki's Big Dream.  Photos were taken by Mike Day from The Art of Weddings

Here is a new slideshow / promo video.  The pictures were taken by Mike Day on Family Day 2012 at the McMichael Gallery.

The video is here

Having a great performance isn’t enough.  It needs to sell.  To sell a show to lots of folks at once, showcasing is the best route.  On two occasions I’ve showcased Loki's Big Dream and have somehow missed the mark.  So far, selling my own work has been quite difficult for me.  When I received a message about  a fantastic workshop from Cheryl Ewing of Ontario Contact that was designed to help artists tour beyond their region, I jumped at the opportunity to address my marketing weakness.  The workshop was conducted by a panel which included Susan Habkirk, Andrew Kwan, Lynn Bailey and Cheryl.  It  was really informative.

On Monday night we discussed marketing, materials and the ins and outs of applying for and presenting at a showcase for touring performers.  On Tuesday morning I had the opportunity to present a ‘mock showcase’ or practice audition of Loki’s Big Dream to the panel then have them provide feedback on how to improve the showcase performance.

This workshop was invaluable.  In addition to making movers and shakers in the world of the touring artist both more approachable and available, these panelists shared their fantastic depth of experience.  I realized very quickly during the feedback session that I really had no idea who the people are that I’m marketing to and what aspect of my show would excite these folks enough to book me.  They listened, encouraged and worked creatively with me to come up with what aspect(s) of Loki’s Big Dream I should focus on for a showcase performance.

I left the Registry Theatre in Kitchener (where the workshop was held) feeling inspired, empowered and deeply grateful.  Thanks guys!  See you soon.

Jim